National Print Campaign and Radio Tour for
CONCRETE AT HOME

By Fu-Tung Cheng, with Eric Olsen
Publication date: March 2005 / Published by The Taunton Press

MAGAZINE COVERAGE
ASID IconBetter Homes & Gardens
Better Homes & Gardens Do-It-Yourself
Better Homes & Gardens Home Planning Ideas
Boston Globe Magazine, review
Builder News, review
California Home & DesignConcrete Concepts
Concrete DécorConcrete HomesConcrete International, review
Concrete Producer, reviewConcrete Products
Concrete InternationalCottage Living
Custom HomeDecorating Spaces, feature story
Diablo, feature/photo spreadDo!
Doctor’s Review, excerpt/photo spread
Extreme How-To, excerpt/photo spread
Handy, feature/photo spreadHome & Design
Home By DesignKitchen & Bath Business
Kitchen & Bath Design NewsMetropolitan Home
Orange County Home
Professional Remodeler, review/photo spread
Publishers WeeklyQualified Remodeler
Renovation Style, review
Riviera Magazine, feature/photo spread
San Diego Home/Garden/LifestyleSan Jose Magazine, excerpt
Signature Kitchens & Baths, feature/photo spread
Sources & Design
Woman’s Day Kitchen & Bath, feature, photo spread

NEWSPAPER COVERAGE: NATIONAL & MAJOR MARKETS
• Christian Science Monitor, feature • Inman News Service, interview
• Scripps Howard News Service, review • Arizona Republic, review
• Boston Globe (daily), feature • Chicago Sun-Times, feature/interview
• Cincinnati Inquirer • Grand Rapids Press, review
• Indianapolis Star, review • Kansas City Star, review
• Los Angeles Daily News • Louisville Courier Journal, Author Q&A
• Miami Herald • Nashville Tennessean
• New Orleans Times-Picayune • Omaha World Herald
• Orange County Register, feature story • Orlando Sentinel, review
• Philadelphia Inquirer, review • Raleigh News & Observer, review
• Sacramento Bee, feature/photo spread • Salt Lake Tribune
• San Antonio Express News, review
• San Francisco Chronicle/East Bay Edition, feature
• San Francisco Chronicle, review • St. Paul Pioneer-Press, review
• Tacoma News Tribune, review • Virginian-Pilot, review
• Washington Post, review

NATIONALLY SYNDICATED RADIO SHOWS
• Ask Andrea, syndicated to 32 stations nationwide
• At Home with Cheryll Gillespie, goes to 6 stations in Canada
• Faith Middleton Show/Connecticut NPR
• Mr. Fix-it, syndicated to 36 stations nationwide
• Money Pit Home Improvement Radio Show, syndicated to 150
   stations nationwide
• On the House with the Carey Brothers, syndicated to more than 200
   stations nationwide


Sam Petersen Associates
1100 Sharon Park Drive, Suite 9 | Menlo Park, CA 94025
650.854.5575